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2月8日，小红书正式宣布与王者荣耀职业联赛（KPL）达成深度战略合作，成为2025年KPL春季赛官方赛事的官方互动讨论社区及播出平台，构建覆盖赛事直播、内容共创、粉丝互动的KPL电竞全域生态。KPL作为中国顶级电竞赛事之一，始终为电竞行业的发展贡献中坚力量，此次合作不仅标志着小红书正式进军电竞领域核心赛道，更旨为电竞玩家与用户提供兼具专业性与社交活力的新型观赛和内容互动体验。
作为国内的头部社交平台，小红书近年持续发力垂直领域内容生态建设，此次与KPL的携手合作亦是在电子竞技赛道的重要落子。KPL全联盟现役18支战队、众多明星选手和生态作者也将进驻小红书，并以社区为纽带，从赛事延伸至选手的台前幕后、电竞日常生活等维度，未来也将有更多的内容和互动玩法上线，满足玩家对电竞场景的深度需求，为用户构建一个有温度、有归属感的“数字主场”。
电竞不仅是技术的对抗、胜负的博弈，更是无数个体通过分享与交流，共同书写的时代叙事。2月12日，2025年KPL春季赛也将正式在小红书开播，期待在站内与各位玩家和用户相聚，让电竞的热血在小红书生根，让每一份热爱都听到回响。
